Zumwhere
Zumwhere is a brewhouse (food and craft beer restaurant) located at 11 Nguyen Thanh Y, Ho Chi Minh City
Base on the client brief stating “Zumwhere” as “the most preferred place of beers to brew bonds over, with friends, colleagues and familly”, the letter U from Zumwhere logotype was twisted with a duo-set of beer shapes, representing the concept of beer partners.
We struck a balance between the clean, modern lines from interior references and the geometry shape of beer ingredients (lime leaf, fruits,wheats...) to develop the brand pattern.
Drawing inspiration from the vintage advertising layout from the 70s, we created an identity that married the classic and the contemporary, but not losing the sense of authenticity. The kraft paper used for menu printing material was chosen to be well accompanied with wooden interior and the light beige concrete wall in the restaurant.
