The identity took inspiration from the TVC centre circular blocks, appropriated the blue sky reflected on glass windows and the gilded bronze detail from the iconic Helios Statue which symbolise the radiation of television around the world. The confident, iconic, vigorous vibe from this Grade II listed building was captured throughout the pitching presentation.
The key message is highlighting the TVC’s iconic renowed brand and unique attributes that Knight Frank team are bringing into the market, in order to achieve the target value.
Knight Frank pitching document